Do you remember those days when you simply needed to invest some time in finding a couple of keywords, put them in your articles, and watch your blogs and websites being pushed to the front page in search engines?
Yes, those were happy days! Nowadays, this is simply not possible. In order to get to the front page, you need to have a proper SEO strategy, that includes much more than searching for several keywords.
But, why is SEO even important? That’s something we’re going to find out together in this article, where we’re going to discuss why every company should invest in SEO.
So, strap in, and let’s begin!
What Exactly SEO Is?
Before we move onto the topic of why it is important to conduct SEO nowadays, let’s see what the process of conducting SEO is.
SEO is an acronym of Search Engine Optimization, which is a process that consists of activities companies can use in order to get ranked in the top positions in the search engines.
What does that mean? When you go to Google for instance, and type something in the search box, you will see the drop-down menu where several suggestions will be shown, depending on the words you used.
If you select one of those suggestions, and press search, you will see a list of the website, on which you can find information about the topic you had previously searched.
This is what people think happens: on the first page, you should see the most relevant information about the keyword you entered.
This is what actually happens: the first page shows websites with the relevant information, but only if a proper SEO is done.
So, it’s not enough just to write something about any topic. Even if you include some really useful information, your website page might not be shown in the top searches, unless you do relatively good SEO.
Check out this introductory video to SEO, if you are interested to know more about how it actually works.
Search Engine Optimization is divided into several activities, such as:
- Technical SEO – which includes fixing various errors on the website, optimizing the website for mobile use, page speed optimization, etc.
- On-page SEO – this includes searching for words that are often seen in the search, otherwise known as keywords, and using them when writing your website content. Also, organizing the structure and paragraphs for search engines is included here as well.
- Off-page SEO is mostly focused on finding the relevant data, graphs, and links from other websites, and putting them in your content.
- Local SEO is present in all previous activities and can be crucial if there is a lot of competition in the area. Here, you have to optimize content, not just to show in search engines, but to show in map search results as well.
Once properly done, your content should be launched to the front pages, which would, in return, increase the number of visitors on your website.
And when you have more visitors, you can easily turn those visitors into future customers, with other means.
Reasons to Invest in SEO
Now that you understand the basics of the SEO process, let’s take a look at what would be the most important reasons to invest in SEO.
1. SEO Is a Long-Lasting Activity
As we’ve mentioned before, in the past, it was very easy to beat the competition and rank higher in search engines.
All you had to do is find several keywords that are often seen in search engines, optimize them for your text, and you would find yourself on the top of the search results.
Those days are long gone, nowadays. The Internet has become much larger and more complex, with more and more internet users every day.
So, in order to be ranked higher in the search engines, and defeat your competitors, you have to be seen on the internet, and the only way to do so is to conduct a proper SEO.
2. Every Good Marketing Strategy Includes SEO
Nowadays, there is no marketing strategy without SEO because a large portion of marketing is conducted over the internet.
If you are not ranked high enough in the search engines, your products and services won’t be seen by too many people, which means that you would just waste the money on creating a marketing strategy that is not effective.
3. It Will Bring You More Website Visitors
One thing that will automatically happen when you are ranked higher in search engines is that you are going to get more website visitors for sure.
When you get all those new visitors, you can use other marketing methods to try to convert them from just visitors to customers.
4. Increases Your Credibility Rating
One of the most important things in business is to gain credibility, so your customers would respect you more. And when they do, they will be willing to purchase your products or services, without doubting too much.
So, how does SEO can boost your reputation?
Most people think that only the websites that are on the first page of search results are from trusted companies. Even though that is true most of the time, it is not always the case.
Therefore, in order to get people to trust you, you need to be on that front page, and the only way to do it is to invest in SEO.
5. It’s Cheaper than Advertising
A large number of companies who stand firmly on their ground tend to invest money in expensive advertisements, in order to jump to the front page of the search results.
For instance, on Google, the first several results you see when you search any topic are usually advertisements used by companies to attract more traffic on their websites.
It is a viable strategy if you need to get in front of competitors really fast, for example, when you are launching a new and innovative product.
However, this doesn’t last long, and when it’s done, you can either pump more money in more expensive ads or get to work and conduct a reasonably good SEO.
Once SEO is done, it will last for a long time. There can be a need to make certain improvements over time, such as adding more internal links, but the core principle is there, and it’s not going anywhere.
Because of that, it’s recommended to save your money, and invest it into SEO, which would save you some money if you look at things from a long-term perspective.
6. Your Sales Will Rise
Investing in SEO will give you more visitors on your website, and some of those visitors will most likely become your customers.
With the increased number of customers, your sales will also rise, and so will your profit margins, which means that you will be able to develop your business even further.
7. Business Value Might Go Up
Previously, we were talking about profit margins. But profit is not the end game for all successful companies. The main goal is to increase the value of the business.
Business value is not just measured with profit, but there are other elements, such as market share, customer loyalty, and more.
So, here we need to mention reputation again. As you can see, loyalty is one of the key components of business value.
Now, this is purely mathematical thinking. If SEO increases one of the factors that are in the business value equation, while it doesn’t diminish other factors, by default, your business value should increase as well.
And SEO doesn’t just affect one of those factors, it affects almost all of them in a positive way, which means that it is safe to say that SEO increases the value of your business.
8. SEO Is Useful to the Small Companies
There are hundreds of thousands, perhaps even millions of small companies that have to fight their way up the ladder and beat their competitors.
It might be a simple endeavor at first, but when you reach business titans, who already have established customer base and a lot more money than your company, it becomes much harder.
One of the ways you can use to fight them is SEO. It is cheaper than paying for expensive ads, which means that both small and large companies can do it.
9, Mobile Optimization Is Important
Mobile phones are the future, that much is understandable. People use mobile phones more and more while reducing their time on the PC or laptops, except when they’re working.
In fact, research says that almost 60% of all searches on the internet are conducted via a mobile device of some sort.
Mobile phones have a smaller screen, so on some of them, there are fewer search results in the search engines.
What that means is that you need to be ranked even higher in searches, if you want to be seen on the smartphones. Otherwise, you will miss a great chance to get more website traffic.
This is why SEO is important for mobile optimization. Every little detail you manage to optimize might act like a butterfly effect on mobile searches.
10. Everyone Do SEO Nowadays
Last, but not least, SEO is done by everyone nowadays. So, if you don’t do it, you would fall behind your competitors, and that is not how you should play the game.
Remember that you want to get in front of the competition, not chase after them all the time, which is why you need to do SEO, even if you don’t want to for some reason.
If you’ve managed to read everything and get to this point, congratulations! You’ve graduated on the topic of why everyone should invest in SEO services.