Ah, the famous white city of Balkans, as it is called by many foreigners, due to the literal translation of its name.
Belgrade is the capital of Serbia, and it is safe to say that it is the capital of the Balkan region when it comes to business activities.
It is home to a large number of companies, both domestic and foreign. In such a vibrant environment, it is expected that the competition is brutal.
To get ahead of your competition, you need to be crafty and well-prepared, which is exactly why SEO can help you with that.
In this article, we’re going to discuss the importance of SEO in Belgrade, as well as mention some of the most important tasks SEO companies in Belgrade do.
SEO in Belgrade – Needed or Not?
The short answer to the question of whether SEO is needed in Belgrade or not is an absolute yes. Even though the city is not as large as some other European capitals, Belgrade is still one of the most important business centers in the Balkan region.
Even with the already known political problems in the entire region, Belgrade has managed to keep its position on the top of the food chain, when it comes to attracting businesses.
Therefore, let’s see why every company in Belgrade should perform SEO, to get a clearer picture of the importance SEO has on modern business.
1. Marketing Doesn’t Work Without SEO
We currently live in an internet era, where almost everything can be done on the internet. From doing simple research, and hanging out with friends in chat rooms, to conducting serious business, and trying to sell your products and services to the customers online.
To be able to successfully do that, you need to be seen by the target audience first, which can only be done if a proper SEO has been performed.
Without it, the chances that someone sees your website in the search results are pretty vague, and almost non-existent, especially in big markets, such as Belgrade.
2. SEO Boosts the Credibility of Your Company
It’s a general opinion that the most trusted companies are always listed first in the search results. It might not always be the case, but most of the time it is.
Because of that, if you manage to land on the first page, people will say ‘Hey, this company offers nice services, and it is amongst the top searches, so it must be genuine’.
However, to find yourself there, you need to do search engine optimization, of course. Without it, it is simply not possible to be seen.
3. Creates the Influx of New Website Traffic
One of the most common effects that come from SEO is the higher density of website traffic. Having more visitors means that you will have better chances of acquiring more people, who might decide to use your products and services in the future.
4. Every Serious Company Performs SEO
Nowadays, almost everyone who wants to lead a serious business is doing SEO to improve their standings in the business world.
Falling behind the competition is not how you want to conduct business. Therefore, if they do SEO, you are forced to do it as well.
5. SEO Is Affordable
One of the reasons SEO is so popular is because it is not too expensive to perform, compared to some other means of advertising.
Well-standing companies that have a lot of money usually pay for ads on Google and other search engines, which makes them appear on the top of the search queue.
However, those advertisements have an expiry date, so they don’t last too long, after which you need to pay again.
On the other hand, SEO effects last much longer, so if you are looking for a long-term solution to improve your business, then SEO is the way to go.
6. Mobile SEO Is Crucial Nowadays
Smartphones have been getting popularity for a while now, and some predict that they will maybe even replace some other devices in the close future.
Because of that, a large percentage of searches conducted across all search engines directly come from smartphones.
However, they have a screen that is relatively smaller than on PCs, tablets, laptops, which basically means that you can see fewer search results on one page.
For that reason, mobile SEO is crucial, since, once properly done, it can place you amongst the top searches, thus making it possible for your website to appear on smartphones.
7. It Increases Revenues
SEO directly affects revenues, as well as costs. Since it is cheaper than paid ads, it can save you some money, meaning that your marketing costs will be lower.
On the other hand, SEO increases the website traffic, meaning that you will have more visitors on your website.
Some of those visitors will be converted to customers, so in the end, your sales will rise. And with that, your revenues and profits will also go up.
8. SEO Can Rocket Start-Ups
Search engine optimization is quite useful to the start-ups and small companies because it gives them ammo to fight with the big competitors.
Due to the fact that it is cheaper than paid ads, and easier to perform, SEO can be done by everyone, no matter their size and the size of their capital.
This makes SEO very important to the newly-founded companies and allows them to beat much larger competitors.
Tasks SEO Companies in Belgrade Perform
Now that you understand why SEO is important, let’s talk about the main activities all SEO companies in Belgrade perform.
1. Planning the Business Strategy
First and foremost, in order to conduct SEO, you need a plan. You can’t just start doing it and hope to be successful.
This is why SEO companies also make a plan about the whole business strategy, in order to develop the best marketing strategy, and conduct the proper SEO.
2. Keyword Research
Once the plan is in motion, SEO companies in Belgrade need to analyze the target market and find the most appropriate keywords to use for the content.
Apart from regular keywords, there are also keywords related to the geographic location of your company, which are used to beat the competition which operates in your close vicinity.
3. Optimization of Website Content
Apart from using keywords, SEO experts tend to use different means of spreading the awareness, and reliability of the content.
For this purpose, they need to use links and data from the trusted websites because that way, the content will show higher in the search results.
4. Internal, External, and Backlink Management
As for the link management, it is crucial to use only links from reliable sources, and good data, such as scientific papers or texts of popular influencers.
Using internal links, or the links of your other articles is also a very good idea since it might bring your more visitors every time they click on the link.
5. Regular Control and Analytics
SEO is an ever-going process, which needs to be monitored even after completion because broken links and errors might occur.
When that happens, you need to fix the problem as soon as possible. Otherwise, search engines might tag your website as one with the low-quality content, which means that your search rankings would decline.