Barcelona is one of the most beautiful cities in, not just Spain, but in the world. With a population of more than 5.5 million residents, and being one of the most popular tourist destinations in Spain, Barcelona is also very important for commerce and business.
There are a lot of companies in the city, meaning that the competition is blooming. To be one of the best, you need to be better than your competitors.
Marketing is one of the most crucial activities when it comes to getting in front of competitors, and every good marketing campaign, need good SEO.
In this article, we’re going to explain what SEO is, and why should every company do SEO in Barcelona, and probably in all other places.
SEO in a Nutshell
In order to attract more customers via the internet, you need to make yourself seen first, which is not so easy nowadays.
In the past, it was much easier because the competition wasn’t as tough as it is today. There are more companies nowadays, and the internet itself has become more complex than ever.
Therefore, in order to defeat your competitors, you have to work much harder, and SEO can help you with that.
Search Engine Optimization, otherwise known as SEO, is a process that is used to push your website to the front of search results.
SEO consists of a number of different activities you can use to improve your search ranking and that way to get more website traffic.
Every SEO strategy consists of several phases, so let’s see what are the most usual activities you can expect to get from every SEO agency.
1. SEO Audit
In order to know what to improve on your website, you need to know what are its weak spots and strengths.
For that purpose, it is important to find any bugs and errors and fix them accordingly, in order to improve the performance.
Apart from other factors, internet performance is quite important for search engine ranking because slow and shady websites are ranked lower.
2. Doing Keyword Research
Using proper keywords and phrases in your articles can boost your visibility in searches, which means that you will be ranked higher in the search engines.
Therefore, all SEO agencies tend to analyze the market in order to find the keywords with the highest search volume, so they could optimize your content.
3. Performing Analysis of Potential Competitors
To defeat your enemies, first, you need to know them and learn about their tactics. That much is true in war, as well as in business.
Therefore, one of the phases in the SEO process is to conduct the complete analysis of your competitors, in order to identify who they are, and what are their strengths and weaknesses.
4. Onsite and Offsite Optimization
Onsite and offsite optimization is the most important phases in the whole SEO process, where you need to fix all potential system errors on the website, to completely optimize the article, from the description to title.
Apart from that, this includes upgrading the website codes, links, and general performance and responsiveness of the pages because all these factors have a significant effect on how high you will be ranked in the search engine results.
5. Content Marketing
After you’ve done optimizing the website, you need to think about the quality of the content. You need to find topics that are highly-searched in the search engines.
Also, the promotion of your content is crucial, if you want it to get initial traffic at least, for which you can use different channels.
6. Managing links
In order to make some quality content for your website, make sure that you sort out the links from other websites as well.
When doing that, try to get the links from trustworthy sites, with the relevant data, and statistics because Google likes statistics.
That will not just increase your rankings, but it will also improve your credibility, and other people might link your articles as well, which is basically free traffic.
7. Controlling the results
Once you create and apply a good SEO strategy, you’ll need to keep an eye on it, to see whether the results are satisfying enough.
For that purpose, most SEO experts use tools, such as Google Analytics for instance, because it allows you to monitor activities and customize the reports.
Why to Do SEO in Barcelona
Everyone keeps saying how SEO is important and necessary, in order to develop business. But, let’s see why that is true, and list the reasons for investing in SEO in Barcelona.
1. SEO brings you traffic
The most basic benefit of SEO, and its ultimate goal, at the same time, is to bring more traffic to your website.
More traffic means more clicks, which will most certainly lead to more customers, and with that, to more sales, resulting in higher profit in the end.
With more profit, you can grow your business even further, and since the effects caused by SEO last for a long time, you can expect steady growth over time.
2. Creating audience-focused content
Knowing what people want to see is very important when it comes to creating high-quality content. That is where SEO can help.
With the keyword research, as well as the insights from the target groups, experts can make an effective SEO strategy that will share the awareness of your posts, articles, and products overall.
When you know what people often search for, and what they want to see, it is easy to make content that is focused on attracting your preferred audience and converting them to potential customers.
3. It yields profitable results
There are multiple ways to promote your content and get to the front search page. But, instead of paying a lot of money for expensive ads that will push you to the front page only for a short time, it’s better to invest in doing a proper SEO.
Why? Because SEO is long-lasting, yields profitable results, and it is, by far, the cheapest technique to ensure the positive growth of your business.
Even though it needs some time to start, when the SEO engine is finally on, it won’t stop running, until it runs out of gas, while also steadily increasing your popularity and giving you a higher number of visitors, as well as increasing your revenue.
4. Ranks you higher in the search engines
The main function of the SEO is to level up your business, which is done by spreading the awareness of your products and services through the higher ranking in the search engines.
When a proper SEO is done, you should be ranked amongst the top results in all searches, which can be a powerful tool against stronger competitors, who have already established themselves as leaders.
This is very useful for new start-ups, or smaller companies, who don’t have enough assets to fight the market leaders on their own.
Now you know what is SEO, and why it is important to do SEO in Barcelona. We in Digital Media offer the best SEO services, and we promise you to get results, and develop your business, to become even better.