Amongst the wide range of services we in Digital Media offer here, there is an option to get advertising matchboxes for your business.
We do everything, from production to design, with the maximum professionalism towards our clients and customers.
In today’s era of digital marketing, you might think that having advertising matchboxes is not popular anymore.
Let’s see why you would be wrong to make that assumption, what are common uses of advertising matchboxes and what types of advertising matchboxes we offer.
Advertising Matchboxes – Old or Not?
Most marketing activities nowadays are focused on the implementation of the digital marketing strategy, and getting more customers online.
Because of that, some other methods of advertising are not as used as before, amongst which is the use of advertising matchboxes to promote your brand.
But, does that mean that those methods are obsolete and that you should never use them again in these modern times?
If we talk about using matchboxes for advertising, then no, you shouldn’t stop using them, and here is why.
- They bring back nostalgia – seeing an advertising matches will bring you back to the 2nd half of the 20th century, where they were the most popular, and could be seen almost anywhere.
- Classy look – illustrated matchboxes, with a specific design can give a really classy look to your brand.
- Stylish matchboxes make excellent promotional material – even though they are a bit old-fashioned, you can still use advertising matchboxes as promotional material, for instance, gifting them to your clients.
Because of these reasons, there are still a lot of companies that are using these advertising matches as one of the ways to attract more customers.
Types of Advertising Matches
There are two main types of advertising matchboxes out there:
- Promotional matchboxes
- Luxury matchboxes
Let’s see what is a difference between these two, and when you should use them, in order to get a better understanding of how it works.
1. Promotional matches
Promotional matchboxes are a simpler version of advertising matches, which can be found almost anywhere.
They are simply normal-looking matchboxes with illustrated cover, which is meant to present a certain brand or product.
They are cheaper to make, which is why they are a perfect starting point for those who want to try them, and check whether this type of marketing would be useful for the brand.
2. Luxury matches
On the other hand, we have luxury matches, which is a bit more elegant, so to say. They are usually designed a bit differently than common ones, in order to look classier.
Apart from that, the box is usually specially designed, and made of high-quality materials. And in the shape of your choosing.
Luxury matchboxes are perfect for some exclusive fairs, where you expect to meet some very important clients and potential partners.
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