There are more than 250,000 active businesses in the private sector in Ireland, with about 1.5 million people engaged in private business.
In this type of business environment, it is not easy to get noticed by potential customers, which is crucial, in order to be successful in what you do, especially in a crowded city, such as Dublin.
There are two ways to increase the visibility of your website. You can either pay ads or do search engine optimization.
Today, we are going to talk about why SEO is crucial for every business in Dublin, and how Digital Media can help you with that.
The Basics of Search Engine Optimization
Search engine optimization is a process through which website content is created, edited, and eventually optimized, to allow it to be shown on better positions in the search results.
This ensures that people notice your products and services online, which will bring you more potential customers.
Reasons to Conduct SEO in Dublin
Let’s take a look at why SEO is one of the key activities in today’s business environment in large cities, such as Dublin.
1. It Will Bring More People to Your Website
One of the most important tasks of search engine optimization is to boost your website’s visibility and increase the number of website visitors.
This way, brand awareness will also increase, meaning that more people will see your products and services.
2. Your Reputation Will Rise
It is no secret that quite a large percentage of people think that the links on the first few pages of Google are the most credible.
Even though there are exceptions to this rule, it is mostly true, which is why SEO is important, since it can improve your position in the search engines, and place you on the first two pages in search results.
That way, more people will visit your website because they will believe that it is trustworthy, which will bring you more potential customers, and improve your business.
3. Mobile Optimization is Crucial
In today’s world, mobile phones are used not just for talking to other people, but also for many different things.
More than half of all searches are done via mobile phones nowadays, which is why it is important to do SEO for mobile optimization.
You might ask why is that? Well, since mobile devices have smaller screens, some of them show fewer search results per page, which means that if you really want to get noticed, you need to be as high as possible on the list.
4. It Helps Smaller Companies to Compete on the Market
A really big issue for new businesses and individual entrepreneurs is that they are often beaten by large companies, who already have an established foothold on the market.
This is why SEO is a great tool for these new and weaker businesses because it can help them grow, and eventually take on the much larger competitors, with a well-planned and carefully executed SEO strategy.
5. SEO Can Lower the Costs
Properly done search engine optimization can positively affect your costs, by reducing them for a fair amount and saving you some money.
This is the case because SEO is relatively cheaper than other ways of paid advertising that are often used for a quick boost in the search results.
6. It’s Essential Part of Modern Marketing
The Internet is one of the best places to get new potential customers, which is why most marketing efforts in modern business are focused on creating a good digital marketing strategy.
And, in order to reach a large number of potential clients, your content needs to be seen, which can only be done if the website is optimized to be noticed in the search engines.
7. Business Value Will Increase
With good SEO, more people will visit your site, which will lead to more potential customers. And some of them will most likely become your regular clients, meaning that the sales of your products and services will rise.
As your sales continue to increase, so will your profit, as well as credibility, which means that the total value of your business will also rise.
SEO Services in Dublin
Now that you know why search engine optimization is important, let’s take a look at what we, from Digital Media, can offer you in our local SEO in Dublin package.
1. Checking the Website Performance
A lot of people who haven’t done their research, tend to get the cheapest servers and domains for their websites, which then turns out to be not so good idea.
Apart from the content, your website performance must be good as well, if you want to get noticed on the internet.
No one likes to visit sites that take too long to load, or which have non-trusted domains. Therefore, Google tends to rank these sites lower in the search results.
This is why one of the crucial SEO services is to perform a technical SEO, which is a process of analyzing and optimizing website performance.
2. Finding Good Links
To have good website content, you need to find trusted sources and include their links in your text, which is what makes a backlink and link management a very important part of the SEO process.
Links that are sketchy, as well as false information, are generally what gives your website lower rank in the search engines.
3. Creating a Marketing Campaign
Optimizing the content is just one part of the SEO. Promoting that same content is also quite important, which is why we will analyze the data and create the best possible marketing campaign, in order to maximize the positive effects SEO has on your business.
4. Looking for Proper Keywords
Whenever you search something on Google, you type the most obvious words and lines. Those are called keywords, and they are one of the most important parts of the onsite search engine optimization.
The idea is to have the optimal amount of important keywords, so Google could mark you as a relevant source of information.
5. Conducting Regular Updates
Over time, search engines and server files need to get updates, which is why it is important to track the entire process and adjust your content to fit those changes.
We offer constant monitoring of the activities on your website, analyzing their effectiveness, and conducting updates when necessary.
6. Managing the Content
In order to be put on a good spot in the search rankings, it is important to have high-quality content. We will manage, create, and update your website content, by removing obsolete information, as well as using correct information and data, from the trusted sources.